If you are looking for the ultimate in-home comfort, reliability, and worry-free operation, Action Air Conditioning will deliver.

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Learning with Action Air ConditioningDavid Russell founded Action Air Conditioning of Tampa Bay in 1988. Initially, the company was small and concentrated most of its resources in the residential replacement market. In 1990 David joined forces with Frank Lipp, his senior advisor. Mr. Lipp was born shortly after the turn of the century and brought to Action Air 50 years of experience.

Mr. Lipp owned a very successful dealership in New York for over 30 years before retiring and moving to Tampa. Mr. Lipp was trained by William Carrier, the inventor of air conditioning systems. At the young age of 74, Mr. Lipp was able to share his knowledge and experience with David, allowing his business to thrive and prosper.

In 1993, David made his decision to sell only the best products that were energy efficient and offered the best warranties. Since making that commitment, business has quadrupled and Action Air Conditioning has become the number one HVAC dealer in the Tampa Bay area!

Action Air Conditioning Honesty Integrity ReliabilityHaving concentrated on selling the best HVAC systems, Action Air has won numerous awards and has received national recognition for outstanding performance.

By Living his motto “Honesty, Integrity, and Reliability is what we stand for” David has achieved phenomenal success and is one of the top HVAC companies on Florida’s West Coast.

Air Conditioning Showroom Tampa

Tampa Bay residents can visit the Action Air Conditioning showroom to see many models of air conditioning units in person. We have several working models manufactured by Lennox. Our sales staff will be happy to review all the features and issues you need to consider before purchasing a system. Look, feel, and listen to the most advanced cooling systems made today! Remember, you would not purchase a car without going to the dealership for a test drive, Action Air Conditioning makes it easy for you to test drive a new indoor air system. Come in today or get a free quote!

Showroom 1

We are located right in the heart of Tampa at Armenia and Busch, easily accessible from I-275 or Dale Mabry.

Action Air Conditioning makes it convenient for you to learn about systems before making one of the largest investments in your home.

Showroom 2

The showroom boasts a large display of HVAC units in the Bay Area so you can explore all your options.

There is a full HVAC system set up so you can see the components of the matched system including a heat pump, air handler, air cleaner, and thermostat.

Showroom 3

We also have Honeywell Dehumidifiers for Tampa Bay summer weather relief, a U.V. light system, and a ductless mini-split system for you to see. Our Comfort Consultants will be there to go over the differences in all the systems and explain factors such as SEER, Refrigerant, and all the parts of an indoor air system in terms you can understand to make an educated investment.

Your Action Air Conditioning Comfort Consultants

David has over 35 years of experience in service, sales, and installation of air conditioning services in the Tampa Bay area. We offer highly consultative sales services to help you get the most value for your indoor comfort investment. Our happy customers across the Tampa Bay area are truly pleased with our staff.


David Russell

President & CO-Founder


Susan Russell



Chris Russell

Service Manager


Jacquelyn Ramirez



Joyce Walter

Sales Manager


Marissa Machin

Lead Dispatcher


CJ Machin

Installation Manager